The name Kyorin originated from two Chinese characters that represent truly virtuous way of practicing medicine.
Long ago, a Chinese physician named Tai Feng treated the sick free of charge, and asked those who recovered from serious illness to plant five apricot tree saplings and those cured of minor illness to plant one. As time went by, a thick forest of apricot trees was formed in the area. (A story that comes from a Chinese legend named Shinsen-den)
"Kyorin" is a compound of "kyo", the Chinese word for "apricot" and "rin" the Chinese word for "woods".
Praising the virtue of Tai Feng, the characters were transported from China to Japan as those representing medicine and medical treatment in general.
Today, we use phonetic representation of the Chinese characters in katakana as our company name and that in the Roman characters "Kyorin" in our company logo.
Thoughts embraced by the brand symbol
The Kyorin brand promises "a society that smiles". In designing the brand symbol, we included Kyorin's strong desire to act freely and fearlessly to fulfill this promise.
Corporate mark
The corporate mark, consists of three curved lines that form a heart-shaped apricot. The lines represent the smiles of patients, their families, and workers in medical services, as well as Kyorin’s three core businesses, namely prevention, treatment, and prognosis.
Orange : Honesty and warmth
Violet : The technology that brings confidence
Light green : Free and lively creativity
Company name logotype
The company logo consists of a capital letter and small letters in lively font type, which expresses freshness, vitality, as well as familiarity.
