Strengths and Characteristics
Starting with our Milton brand of baby bottle disinfectant, we will develop a consumer healthcare business that takes a broader approach to health issues, focusing on prevention, maintenance and improvement.
The core product in this segment is the Milton brand of baby bottle disinfectant, which holds the top market share for liquid baby bottle disinfectants in Japan.
Milton is easy to use and effective against spore-forming bacteria, which are generally difficult to disinfect using heat. For this reason, the product is highly regarded not only by consumers, but also by obstetricians and midwives.
In OTC drugs, we have a distinctive advantage among OTC drug divisions of ethical drug manufacturers in being able to supply specialist information in the field of respiratory disorders in particular. We leveraged this in working to strengthen our COOL ONE brand, mainly of COOL ONE Kyotan Soft expectorant capsules.
Going forworld in addition to existing services (marketing and advertising) KYORIN Medical Supply will embark on new initiatives in the emvironmental hygiene business.
Industry Trends
With a change in disease structure brought on by the aging population and an increase in sufferers of lifestyle-related diseases, curbs on healthcare costs, and a stronger awareness of health issues, peoples’ health needs are shifting away from treatment and towards prevention. Healthcare needs are expected to grow even further going forward.
KYORIN Medical Supply Co., Ltd.
KYORIN Medical Supply Co., Ltd.
As part of its efforts to fully enter the environmental hygiene business in fiscal 2011, Kyobundo Co., Ltd changed its name to KYORIN Medical Supply Co., Ltd.
The former Kyobundo Co., Ltd. was primarily responsible for providing shared services to companies in the Kyorin Group. Utilizing its knowledge and experience in marketing and advertising in the pharmaceutical business, Kyobundo was involved in a wide range of communications-related business activities, from overall advertising planning and production, to package design, event and seminar planning and operations, and corporate PR.
Going forward, in addition to these existing services, KYORIN Medical Supply will embark on new initiatives in the environmental hygiene business. The company will approach health and disease issues faced by individuals and society by focusing on the environments in which we live, seeking ways to contribute to society as a company that supports healthy living.
- Areas of Business:
- Sales promotion, planning and production of advertising, etc.
Environmental hygiene business
